TEN O’CLOCK PROJECT

Brand identity, art direction, 2026

The Ten O’Clock Project is a creative intervention into the current publishing ecosystem. They present an alternative to the algorithm's market-driven sway. The Ten O’Clock Project is proudly anti-algorithm! Their bottom line is literary delight, which they believe is always underpinned by intellectual rigor.

In their first annual iteration, they will publish three books that will be in conversation with one another. These literary texts will be paired with a contribution from a visual artist to both create and embody a total aesthetic experience—visual, intellectual, emotional—as light and profound as the touch of a butterfly, our patron saint Whistler's signature. 

Designed in collaboration with Elisa Lopez Rochin.