Brand identity + deliverables, 2026
Designed in collaboration with Airis Encarnacion, Yuri Espinosa, + Erin Ro
signage outside second floor cafe location
(1) primary wordmark
(2) secondary logo
(2)
(1)
(1) coasters and cup sleeves with shadow motif and secondary and tertiary logos
(2) pencil boxes with primary logo to be places at tables for customer use
(3) menu using loos normal extra light as header and roboto mono light as body
(4) punchcards which features sculptures found in the UCLA sculpture garden
(1)
(2)
(1)
(3)
(3)
Untitled Cafe, often nicknamed “Untitled,” is a cafe located in the Broad Art Center at UCLA. It is a third space built for and by students, employees, and faculty within the School of Arts and Architecture and beyond. Untitled Cafe exists for creative endeavors to extend beyond coursework. Untitled’s ethos is built on a foundation of interdisciplinary collaboration.
Untitled Cafe’s design is rooted in the interplay between shadows and the Broad. We see the space as a blank canvas, where shadows act as sketches — transitory, shifting compositions that interrupt rigid systems and fixed lines. Shadows become an analogy for movement, collaboration, and ideas in flux.
color palette based on the Broad Art Center
